Fashion is a worldwide phenomenon that has many origins. It can be a social phenomenon that begins in the lowest rung of society, or it can originate in a higher class. This latter scenario is often referred to as a “bottom up” or “percolate up” fashion change. It is a reflection of the changing attitudes and tastes of people around the world.
Design
The basic elements of design in fashion include shapes, colours, lines and textures. These elements combine to create an organized rhythm that draws the eye from one part of the design to the next. These elements can be geometric or organic. These elements are also used to create the look of balance, emphasis and proportions.
Fabrics
Fabrics are essential for fashion. They influence designers’ visualisations and play an important role in the creative process. This book covers all the major types of fabrics and the relationship between them and fashion.
Patterns
Patterns are repeated motifs and elements in a fashion item. Some patterns are easily identifiable, such as a striped or checkered pattern. There are hundreds of different patterns. They are labeled with their own names to help consumers identify them. Patterns may also be categorized as organic or geometric. Geometric patterns are repeating shapes that are often abstract. Some examples of geometric patterns are plaids and checks.
Size
The booming market for plus-size clothing has spurred retailers like Aritzia to open new stores and expand their product offerings. According to Coresight Research, there are 31 million plus-size shoppers, and the industry is expected to grow by four per cent to $31.9 billion by 2020. Aritzia has embraced the market and expanded its offerings through its Babaton brand. It also launched a new line, Ten, in September that has become one of its most successful launches.
Color
Color has long been used in fashion. It is a powerful symbol that can spread deep and covert meanings. This is especially true in today’s digital age, when images can spread quickly. Hence, understanding color in fashion is vital.
Material composition
The material composition of fashion is an important issue for consumers. By knowing the composition of clothing you buy, you can make more conscious decisions. The fashion industry and governments should make this information available, and consumers should demand it from their favorite brands.
Advertising
Fashion advertising has become an increasingly important marketing tool. It reaches the target market in several ways, including celebrity endorsements and social media. It also uses various techniques to influence consumer behavior, including emotional appeals, rational appeals, and positive appeals.